LED display has matured in traditional application industries such as outdoor advertising and stage rental. In order to open up new blue ocean markets and widen the application scope of LED displays, many companies have carried out micro-innovations to meet new applications.
Community Media
Community Media (Community Media) refers to a new type of media that is rooted in various middle and high-end communities and forms a networked layout. In recent years, with the maturity of technology and the further decline in price, the application of LED displays in community media is also increasing.
The community LED display screen is simulcasted by the central platform software through the 3G broadband wireless network. It can not only play the weather, urban emergency information, public service advertisements, commercial advertisements, life services, and other community life information in real time, providing convenience for residents and building wisdom. A safe community provides strong protection. At the same time, due to the seamless coverage of high-quality groups, it has become a high-quality form of communication for commercial publicity and information services, making it a new point of view for LED outdoor networking advertising screens.
In terms of advertising value, the community LED display is a dissemination platform for the community to provide information services. The project can cover the entrances and exits of various urban communities, and the flow of people and traffic is large; the promotion of content closely related to the lives of residents can attract the attention of community residents. The careful reading rate of advertisements has greatly improved. At the same time, the community LED display has high credibility, and the authoritative and public welfare media has obvious advantages. In addition to urban communities, with the continuous deepening of government projects such as “beautiful villages”, “new villages”, and “every village”, LED displays are expected to be widely used in some wealthier rural areas.
Gas station
With the further development of outdoor small-pitch products, gas stations will be a promising market for the LED display industry.
From the perspective of the media value of gas stations, gas stations have unique media advantages. First of all, gas stations have wide coverage, and a large audience, and are in the process of continuous growth. According to the survey data, about 3.39 billion vehicles entered Sinopec gas stations in the whole year. Based on an average of 2 people per vehicle, the annual audience of gas stations reached 6.78 billion, or 18.575 million people per day; The audience is all car owners with relatively high average income, and the audience of gas stations are adults, which is the most mainstream consumer group, especially for automobiles, cosmetics, electronic products, financial insurance, and other consumer demand. For advertisers of these categories, gas station media has certain marketing value; thirdly, consumers of gas station media have sufficient media contact time, and the estimated advertising arrival rate is high. The survey data shows that the average refueling frequency of car owners is 4.6 days, and the average length of stay at the gas station is 5.3 minutes. When the audience refuels, they have sufficient time to contact the gas station media, which ensures a high advertising arrival rate and degree of contact.
The Gas Station Media Network is the only national media network targeting car drivers and owners, one of the wealthiest groups in China. Through the improvement brought by LED screens, this influential media network will be able to better meet the needs of advertisers and generate more economic value.
Hotel rental
From last year to this year, there has been a clear trend in the hotel industry: now more and more companies will ask whether there is an LED display at the hotel venue when booking a venue for annual meetings, press conferences, thank-you meetings, etc., and if so, it will be given priority Consider these venues; because of the high cost of LED displays, hotel venues are rarely equipped, and even high-star hotels are only equipped with 10% of the hotels. Therefore, if LED displays are used for customer meetings, they are generally installed temporarily by rental companies. With the continuous increase in the frequency of use of LED displays and the expectation of higher income, if the threshold for use can be lowered, more and more high-star hotels will intend to install LED displays in their stores.
On the side of LED display manufacturers, there are already manufacturers exploring and promoting hotel leasing. This mode is mainly to enter four-star and five-star hotels, and provide their display products to hotels for free (for conferences and weddings, non-traditional advertising screens) to quickly spread the market, and share the screen usage fee (50 %) return the cash cost, and the cash cost can be recovered in about one year. When the hotel reaches a certain level, the revenue will be shared with the hotel through pre-conference advertisements (the model is similar to the pre-movie advertisements of movie theaters), and it will also be engaged in leasing and advertising operations. It can be seen that the business model of hotel leasing has a profound Internet thinking mode. Through transfer payment and cross-compensation, the user’s cost of use is reduced, and finally, a long tail effect is formed to obtain huge traffic.
Building curtain wall
According to statistics, the total area of modern glass curtain walls in China has exceeded 70 million square meters, mainly in urban areas. Such a huge stock of glass curtain walls is a huge potential market for outdoor media advertising. The advertising value of this market is not yet. Being fully developed, the glass curtain wall is a new blue ocean field under the situation that the urban outdoor advertising resources are increasingly depleted. The scope of this field is very wide, such as urban landmark buildings, municipal buildings, airports, automobile 4S stores, hotels, banks, chain stores, and other glass curtain wall buildings with advertising commercial value.
With the development of LED and other optoelectronic technologies, building media technology has also made great progress, and has gradually been sought after by the market in recent years. Especially in the application of glass curtain wall buildings, various solutions such as light bar screens and transparent screens have appeared. . These new LED displays have successfully created a high-quality outdoor media resource with broad market prospects.
Bar night
The earliest bar in China appeared at the beginning of the last century. After the evolution of the times, the culture, style, and environment of the bar are constantly changing. At present, the decoration design style of the bar has developed to the fifth generation, and the application of sound and light has become the most basic design element.
The application of LED display in bars, from the initial simple design to the perfect fit of the stage and lighting of the LED display, to the popularity of various special-shaped screens, has become a market segment that cannot be ignored.
Theme park
A few days ago, Time Warner and DreamWorks announced that they will jointly invest 200 billion yuan to build the world’s largest theme park covering an area of 10 square kilometers in Zhuhai. As a result, the South China theme park market represented by OCT, Chimelong, and Hong Kong Disneyland will undoubtedly usher in more intense competition.
The construction boom of large-scale theme parks in China has injected a huge tide of capital into the tourism industry and has also opened up a huge gold mine for the LED display industry. As a traditional superior product in the field of outdoor display, LED display has become the darling of exhibition display and theme park display equipment due to its advantages of high brightness, low power consumption, seamless, long life, and any shape can be realized. In recent years, driven by technologies such as small-pitch technology, touch technology, and 3D display, LED displays can not only present clearer and more delicate images in the outdoor field but also realize richer communication and interaction functions. It also has good prospects in applications such as indoor exhibition halls and command and dispatch. LED displays are expected to become the first choice for large-screen display devices in indoor theme exhibition halls.
Smart City
A smart city is the use of information and communication technology to sense, analyze, and integrate various key information of the core system of urban operation, so as to make intelligent responses to various needs including people’s livelihood, environmental protection, public safety, urban services, and industrial and commercial activities. . Its essence is to use advanced information technology to realize the intelligent management and operation of the city, thereby creating a better life for the people in the city and promoting the harmonious and sustainable growth of the city.
In the field of smart city construction, public safety, transportation, people’s livelihood, etc. are closely related to the use of LED displays, which will also promote its rapid development and popularization in the market. As an alternative mainstream large-screen display technology, the small-pitch LED display will also exert its inherent excellent display advantages.
Video conference
Modern enterprise conference rooms, especially large video conference rooms of large enterprises, undertake not only internal functions such as conference convening and employee training but also external communication functions such as customer reception and business negotiation. Their design style directly affects the corporate image. Therefore, the investment of the enterprise will spare no effort, which is undoubtedly a typical example of the application effect. This has formed a highly unified supply and demand relationship with the application and promotion of small-pitch LED displays.
Thanks to the maturity of technology, although the price of video conferencing has been decreasing in recent years, it is still a huge investment for most enterprises. Based on the design concept of “good horse with the good saddle”, the Corresponding conference room supporting facilities must naturally be “tall”. Therefore, the video conference system display terminal favors small-pitch LED displays, which is not only the necessity of practical application requirements but also the necessity of improving the image of enterprises through the improvement of hardware facilities. It is this pursuit of extremes that provides an excellent opportunity for small-pitch LED displays to enter the conference room.
Smart Factory
The industrial foundation for the rise of the smart factory concept is not only the development of automated manufacturing technology, but also the advancement of industrial engineering theories such as pulsating production lines, the emergence of robotic production lines and unmanned factories, and the wide application of Internet of Things technology in the field of industrial manufacturing. Among them, the extensive use of robots in the manufacturing industry is the core basis for the rise of “smart factories”.
In this manufacturing factory network, LED small-pitch display technology can be deployed from assembly lines, and workshops, to headquarters systems. According to the situation of each task unit and manufacturing node, select the appropriate display technology, control equipment, and data communication methods to realize the network, sensory, and remote control of the factory manufacturing industry. In addition, modern LED small-pitch display technology can provide a 3D virtual simulation pipeline display and interactive control. Through this simulation system, the cycle of starting a new product manufacturing process in an unmanned factory is significantly shortened, and potential assembly line program errors can be avoided to the greatest extent.
With the development of informatization, robotics, and highly unmanned manufacturing at home and abroad, smart factories will inevitably become a new field for LED small-pitch display companies to develop.
Military field
With the development of the army’s informatization construction, information power has become a new growth point of the army’s combat effectiveness, and effective command and control have become the key to the army’s victory over the enemy. To this end, command agencies at all levels have followed the trend and continued to increase their efforts in informatization construction, which has greatly promoted the development of military command informatization. Future military construction will increasingly incorporate modern information means. The innovation of large-screen display technology has also injected fresh blood into the construction of army informatization.
The application of advanced digital display technology, display unit seamless splicing technology, multi-screen image processing technology, signal switching technology, network technology, and other scientific and technological means are integrated into one, intuitive, real-time, all-round and fast The data, strategic orientation map, and on-site situation are truly enlarged and displayed, and complex functions such as military exercises, combat command, auxiliary decision-making, organization of troop training, video conferencing, and real-time monitoring can be flexibly integrated, which greatly promotes the visualization and intelligence of military information. It has improved the work efficiency and combat capability of the modern army.
In the daily training and combat command of troops, information visualization occupies a very important position. The real-time graphical representation of massive information on the large-screen display system provides strong support for decision-making and efficient and rapid communication and feedback for commanders. In recent years, small-pitch LED display technology has gradually matured and improved and is increasingly used in military construction.