With the development of the exhibition and display industry, the application volume of the exhibition hall to the exhibition display facilities of the venue has risen, and the LED display screen as a display terminal equipment has entered the application market in the field of exhibition and display with its own majestic atmosphere or small and unique appearance, ultra-high definition, contrast, refresh rate and other advantages. The use of LED display screens by the display industry not only shines the light of science and technology in the exhibition hall, but also achieves the beauty of the exhibition display. Therefore, LED display is favored by various exhibition halls such as science and technology museums, cultural museums, planning exhibition halls, real estate exhibition halls, enterprise exhibition halls, etc., and has gradually become the standard of major exhibition halls. In the exhibition display industry in the field to help the publicity and output of cultural and scientific knowledge, LED display will further consolidate the status of the application in the exhibition hall in the future.
How LED display enters the field of exhibition display?
The 2010 World Expo was unprecedented, and the exhibition brought a vigorous spring breeze to the domestic exhibition and display industry, and for the first time clearly confirmed the super case of the successful connection between “exhibition display” and “brand value” in front of the Chinese people. In the long period of time after the End of the World Expo, modern exhibitions, whether traditional commercial exhibitions, themed cultural galleries, urban planning displays, have been given greater magic in the era of big information and big media. Since the World Expo, China’s exhibition and display industry has grown rapidly, and the development has been quite large,000 so far, according to the “China Exhibition Economy Development Report 2021” (hereinafter referred to as the report), in 2021, the pace of construction of large-scale exhibition hall venues in China will accelerate against the trend. In 2021, the number of exhibition halls nationwide was 151, an increase of about 1.3% year-on-year; The total indoor rentable area is about 10.34 million square meters, an increase of about 7.9% year-on-year, and the entire exhibition industry is showing an upward trend.
The exhibition industry has grown from the silence of the past to the steady growth of the present, and has long been new. Once the exhibition hall exhibition hall mostly take static picture display, model display or ordinary multimedia display, the entire exhibition hall shows a blunt atmosphere, and now, the information dissemination carrier of the major exhibition halls and the architectural design of the venue have been changed, all kinds of high-definition display equipment is commonly visible, quite sci-fi XR virtual technology, immersive space, etc. are presented in front of people’s eyes. The pursuit of enhancing the sense of science and technology and the sense of interaction of the exhibition hall, increased the purchase and use of new display equipment, LED display as a powerful communication of information, the appearance of high-tech display terminals, but also took this opportunity in the exhibition display industry to obtain a new stage.
Culture and technology dance together, indulge in a unique banquet.
Thanks to the development of the exhibition and display industry, led display screens can present countless extreme visual feasts to people on the stage of the exhibition hall, and also accelerate the pace of the exhibition and display industry towards the digital display. Now whether it is in the science and technology museum, cultural museum, planning exhibition hall, or in real estate exhibition hall, enterprise exhibition hall, or memorial hall, in most cases can see the LED display is used cases.
An example of the application of LED display in the museum has to mention the Tibet Museum, under the wave of digital construction, the Tibet Museum is also vigorously promoting the construction of emerging exhibition methods, the museum adopts customized display products and solutions, with special-shaped LED display, immersive environment interaction and other innovative technologies, showing the long history and splendid culture of Tibet. Here, people can see an ultra-high-definition tiny pitch spherical screen, called “Earth Pulsation”, this special-shaped screen breaks through the traditional flat display, and more three-dimensional shows the reproduction and change of the earth since its birth. “Earth Pulsation” string length of 1.4 meters, chord height of 0.455 meters, a total area of 2.2 square meters, the use of point-by-point correction technology, bright colors, high resolution, high precision, seamless stitching to make the picture more smooth, blue sea, majestic mountains on the screen change, so that it is full of mysterious and cool feeling. The high refresh rate of 3840Hz can meet the shooting needs of tourists. The system supports access to a variety of signal sources, combined with digital technology, to make the display more flexible.
The application of LED display in The Tibet Museum is one of the cases of many museums adopting emerging exhibition methods at present, led display screens can play a good role in the museum in addition to playing a good role in display promotion, and the effect is also obvious in the scientific and technological construction of urban planning exhibition halls.
The application of LED display screens in various types of exhibition halls has increased day by day in recent years, on the one hand, the exhibition display industry conforms to the trend of the times, the demand for more attractive exhibition halls is rising, on the one hand, there is also the impact of the state on the support and encouragement of the digital cultural tourism economy, on the other hand, it is also related to the country’s emphasis on cultural education information publicity, so the current exhibition hall is not only the display place of exhibits, in addition to the exhibition of objects or information, the exhibition hall is also covered with a layer of cultural science and education significance. In order to better achieve the purpose of information dissemination of the exhibition, the exhibition hall of the exhibition hall pays more attention to the diversity of exhibition methods and the richness of the expression method, so the exhibition hall hall discovers the versatility of the LED display, seizes the exhibition hall’s own characteristics and exhibition theme, selects the appropriate LED display products, and jointly creates a digital exhibition hall with both display significance, scientific and technological color, and cultural charm, so that the exhibition display effect can be optimal.
Show more diversity and feel more immersive
The application of LED display screens in different exhibition halls has put on a dreamy, scientific and technological, peculiar coat for the exhibition hall tasted the unique visual feast brought by the technology display, and the future audience’s demand for immersive, science fiction interactive exhibitions will increase, LED displays can also continue to expand their own markets in this field, and also promote the combination and mature application of LED displays and new technologies to promote industry renewal. In the current major exhibition halls, we can already see a lot of pavilion exhibition halls that create immersive, dreamlike immersive spaces, and the emergence of immersive spaces has once again ignited people’s enthusiasm for viewing the exhibition and has also pushed the sci-fi sense of the exhibition halls to another height, allowing black technology to walk off the altar and come to people’s sides.
Jiangsu Pizhou City World Ginkgo Expo Park “time tunnel” is the application of LED display to build an immersive space case, the expo park “time tunnel” once put into use, people queued up, scrambling to experience the simulation of the “time tunnel”. The project is built by well-known technology enterprises, the tunnel on both sides of the use of high-definition small pitch LED screen, the time tunnel bilateral depth distance of 16 meters, height of 4.5 meters, the bottom with intelligent induction of the interactive floor screen length of 16 meters, width of 4.5 meters, from top to bottom seamless integration. All images have undergone special 3D processing, through high contrast, high-definition small pitch LED large screen presents a surreal picture sense, time and space travel brings unlimited reverie, so that people can visit here to relax, feel the beauty of science and technology, feel more possibilities of display space.
The circle of the “time tunnel” of the Expo Park shows that people’s acceptance of more diversified displays and more experiential immersive spaces is higher, and it also proves that the current exhibition display industry’s operation of using LED displays to build immersive spaces has been relatively mature, which makes people look forward to more large, medium and small immersive spaces out of the circle in the future.
LED display with an innate sense of science and technology, as well as can be cleverly and conveniently combined with VR/AR, XR and other technologies, bringing a unique black technology visual feast, is gradually being seen in the field of exhibition display, although the market in this field is not huge, but the application demand will certainly increase in the future. At the same time, in the future, there will be more screen companies entering the exhibition display track, but the screen enterprises that are deeply rooted in this track, as long as they maintain their focus on the subdivision field, can be more mellow like the cellar wine with the precipitation of time, and will be more sophisticated and professional in the exhibition field because of their own precipitation, and the market segment will also give back to more market demand of the screen enterprises.