With the maturity of full-color LED display products, LED screens are widely used in stage background display and live broadcast display, etc., and have become a necessary set product for large-scale performance venues. In particular, the emergence of special-shaped screens, so that some LED displays can be bent, these “flexible” characteristics make the deployment of products, the implementation of some special effects, and some extremely special applications become possible, LED display applications have further expanded.
In the past few years, LED display equipment has provided greater creative space for stage directors and has become an important reason why LED products are deeply loved by “big directors”. Driven by the application of the Olympic Games and the Spring Festival Gala case, LED display has become the core mode of LED technology applied to stage engineering. With the improvement of LED display brightness and point distance performance, the application of LED screens in outdoor large places and indoor close-up viewing places has made a major breakthrough, so that LED displays in the development of the entertainment market, not limited to projects such as stage parties, but began to open up more entertainment new territories.
In leisure and entertainment places, LED display is mainly used in the lobby part, corridor facade, box top facade, and other local areas, especially in bars, performance bars, discotheques, and hall lighting design new elements LED has been widely used. LED’s high energy saving and long life make it fully used in leisure and entertainment places, such as LED outdoor large screens and LED curtain walls.
At present, the major high-end bars, dance halls, and other entertainment venues have gradually used LED displays as scene walls, because the video display effect of LED displays can set off a very good stage effect and live atmosphere, bringing people a strong shock effect. Because it can produce changes in light and shade and color according to the melody and rhythm and can form a variety of dynamic picture effects, it can set off a dreamy, mysterious, gorgeous background lighting, which should meet the special requirements of high-end entertainment venues for lighting backgrounds, so that the expression of indoor lighting is richer and more optimized. Under the overall unified control of LED lights and the display and application of LED displays, a variety of colorful changes are produced, which can be described as a set of rich colors, environmental protection and energy saving, economic safety, convenient operation, and many other advantages.
It is understood that with the growth of demand, the number of bars in China has increased year by year in recent years, and the number of bars in China reached 38,700 in 2012, an increase of 11.53% over 2011. The annual consumption of China’s bar industry has exceeded 20 billion, accounting for 1% of the national catering service consumption, and the development speed is 4 percentage points higher than that of the same industry. At this rate, in the next five years, China’s bar service industry market share will advance to 50 billion yuan, and the bar industry market will show good prospects for development. Then, when the bar industry has been greatly developed, the LED display supporting products required for it will have gained a certain amount of development space.
The film K industry is a hot spot in the entertainment industry in recent years. Its emergence is that the KTV industry in order to survive and develop, to solve the problem of KTV room vacancy rate, and part of the KTV to change the vacant room into a small entertainment space that can both sing and watch movies.
According to relevant data, there are currently more than 800,000 mass-marketed KTVs in the country, and their room vacancy rates are between 20% and 25%. On average, each KTV has 5-10 empty rooms. The number of vacant rooms can reach more than 5 million. If these more than 5 million rooms are transformed into micro-theaters for watching movies, from the perspective of transformation costs, each room has an equipment transformation fee of 20,000 yuan, plus decoration, replacement of sofas, and other costs, there is a market volume of more than 100 billion yuan.
So what is the relationship between shadow K and LED display? As we all know, the traditional KTV box is mainly to display the picture in the form of projection, but the emergence of shadow K, began to introduce the movie playback function, the KTV song system, and 3D movie playback combined, then the original projection in the case of close range, its display effect can not create a theater viewing effect. The LED display is currently due to the maturity of indoor small-pitch products, has successfully solved the problem of close viewing, and the current LED display with a 3D display effect has appeared, which can meet the needs of 3D movie playback inside the shadow K private room, and the advantages of high definition and color reproduction of the LED display itself also add points to its entry into the shadow K market.
However, for now, the price is still a short board for LED displays to enter the film K market, but it is also because of this that the rental demand for cinema LED screens has arisen. In the past few years, there have been many entertainment venues using surround screens to watch movies, sing K, and provide consumers with a novel vision. With the development of many KTV places from the direction of hall rooms, there are few small and medium-sized halls now, which meet the transformation needs of movie bars and produce the rental needs of cinema LED screens.
However, we can imagine that the successful entry of LED displays into the film K market in the future may be a breakthrough for LED displays to enter the cinema market. In the past, the industry has been discussing whether LED displays can enter the cinema of an idea, but in addition to the cost, the confidentiality setting of its authority is also a threshold that restricts the LED display from entering the cinema, but with the emergence of the film K, this may become a special form of LED display entering a “cinema” market.
With the decline of the KTV market, many traditional KTV venues are changing their business models and seeking new profit points. In addition to the shadow K system, panoramic KTV has become a highlight of KTV upgrading in recent years.
Generally speaking, KTV is a cube of space on 6 sides, the past KTV only one side is able to display video effects, and panoramic KTV is the use of fusion technology, whether it is for a wall or a multi-sided wall, can make the picture into one, show the overall beauty of a picture, if the ground, you can also install the ground moving products in the hall, if the corridor, you can also install similar to the kind of LED screen of the tens of millions of investment in the canopy products. Through cutting-edge high-tech video technology create a seamless integration of video effects so that the entire KTV private room is full of colorful dynamic video effects, getting rid of the previous cookie-cutter dull state.
It is understood that many years ago, ground interactive products have begun to be used in the field outside the KTV industry, and have the technical realization mode of generating interaction between people and video materials through interactive detection, but due to the high cost, it has not yet fully entered the KTV industry.
However, the application of LED canopy products in KTV is very rare, because the products that can be seen in the past are in the open air area of some large shopping malls, and cost is very expensive, but it attracts too many people to watch, and any KTV will never invest so much money to create this product for a ceiling in the corridor, and panoramic KTV can achieve this magnificent project with a small capital cost.
Generally speaking, the panoramic KTV LED canopy products need to be implemented in the KTV decoration design, and the top of the corridor and the corridor wall need to be designed as a relatively pure reflector, so that the corridor canopy, the panorama of the corridor wall can be realized, and the content screen projected will appear to be very beautiful as a whole, and when someone passes through the corridor, the shocking experience of the panoramic embodiment will be obtained.
Although at present, it is still due to the cost of the problem, hindering the pace of LED display development, with the advancement of technology, LED display prices plummeted, LED floor tile screens and LED canopies, and other products in the panoramic KTV will also be useful.
In summary, it can be seen that the integration of LED screens and entertainment is promising, and LED displays entering entertainment venues is the trend of the times. Audio, lighting, screens, videos, lasers, and projections will be combined to see not only in the performance venues but also in most entertainment venues in the future. Whether it is a KTV or a movie theater, the visual concept will change the direction of entertainment in the next few years, and this time will not be very long.